When a consumer is nearby, businesses can leverage location services to offer coupons, specials, or remind them of your business. Location technology allows websites to know where their users are. After all, more people would rather patronize a face than a corporation. After this connection is formed, the user will be more likely to trust your company and give you their business. Utilizing design techniques to reach your users emotionally will build a stronger connection to your business and your brand. Include conversation interfaces as an aspect of emotional design – they humanize your business by creating a human interaction.
The use of relatable characters or icons gives users something personal to connect with on your website. Right now, the world of web design is focusing on reaching users emotionally. Having a shopping assistant in the future will allow you to recommend more products to your users, potentially making larger sales. The ability to talk to someone – even a bot – about your products or service will creates a sense of inclusion – when they feel included and taken care of, they are more likely to use your business to fill their needs. Utilizing these features in your web design makes your user feel like your business is as engaged as you are. Chatbots – like Siri and Alexa – are artificial intelligence-driven mechanisms that can answer simple questions or offer responses. A conversational interface allows users to interact with someone on the website and have any questions answered. Expect to see long scrolls take over e-commerce websites this year.Ĭhatbots and conversational interfaces are all the rage.
In the world of e-commerce, the ability to continuously scroll makes shopping easier for your customers. Lazy loading is another potential benefit – it lets your website load quicker and only adds more objects to the view when they are needed. For instance, if your business is offering many products, a long scroll allows your users to continue down the page without having to move on to another to see what’s available. Whether your users are on a desktop or mobile device, long scrolls can be beneficial. Following the standards of material design allows your website to use surfaces, edges, light, and movement to create an experience that is intuitive and accessible for your users. These principles guide the best practices for how websites look and function. Google released a set of principles for web design called Material Design. Users are accustomed to shopping on their mobile device, and they want their experience to be easy and clear. Since space on a mobile device is precious, your design should include bold colors, large images, noticeable buttons and icons, and a hidden menu. Your e-commerce website needs to be responsive and adaptable across devices. Smartphones have changed our lives and allow us to view any website we want on a mobile device.
Users no longer spend most of their time browsing the internet on a desktop. Here are some design trends to look out for late in 2017. When your website looks crisp and is intuitive, users are more likely to spend time on your website and eventually purchase your products or services. E-commerce sites need to incorporate a flawless design, UI, and UX to impress customers.
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